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It’s becoming a growing issue within the handmade community- and one that it’s high time we addressed here on Pierogi Picnic: Design Theft. Having become one of the latest victims, I have chosen to speak out in the hopes of raising awareness of this burgeoning trend.
My first encounter with this phenomenon was many years ago at a Renegade craft fair. I was making my merry way around the booths when I stumbled upon a vendor who had a “no photos please” sign up in her tent. I inquisitively asked behind her reasoning – thinking it was a shame to discourage people from photographing and promoting her work. She shared her actual purpose: to prevent idea theft. She explained that large companies send out “spies” to fairs such as Renegade in the hopes of scooping up inspiration for their next season of designs. I was shocked, appalled, and in somewhat disbelief. How could it really be?!
That had been my first time hearing about these alleged scouts, and at the time, I wondered if the vendor’s concern had any basis. Sadly, many years later, I know her fears were well founded. Read the rest of this entry »
It’s truly starting to feel like summer – which has me thinking about stylish ways to look cute while keeping cool. So when choosing a featured design the choice was easy: the Frills & Thrills tanks. Created from pre-loved racerbacks, these adorable tops are embellished with a splash of vintage lace and an over-sized button. Great for layering with a high-waisted skirt or cut-off shorts – it makes the heat-filled days that much more fun! And with a limited time sale price of only $18 – these tanks are as easy on your wallet as they are on the environment!
One of the most important, albeit difficult, things for an indie biz is keeping your website alive with activity. Not only should we always be in a state of dreaming and crafting – we need to be using our creativity to make our virtual spaces fun and exciting. What’s the use of handcrafting that adorable new product if your new audience forgets to visit your .com? In the internet age, staying fresh and memorable is the key.
With all the talk of social media this, and Twitter that, it’s easy to get caught up in the new wave of marketing techniques, while forgetting the 21st century basic: your website. Many of your supporters will ‘like’ you on Facebook and follow you on Pinterest, but what about that new fan? If they’re new to virtual networking they may not be headed to the latest and greatest networking page. Instead, they’ll google you and land straight on your .com. That’s why it’s so important to regularly update your site.
Sure you can have fun new posts about your latest inspirations (that’s me to the ‘t!’) but are you changing your layout regularly? Are you enticing the reader to explore your pages? Are you uploading new buttons, photos, banners and other elements to captivate the viewer? Read the rest of this entry »
January – Merger of the Pierogi Picnic blog and .com
April – Development of new swimwear line